Posts Tagged ‘Marketing Technology’

The Role of Artificial Intelligence in Personalized Content

Artificial Intelligence

Artificial intelligence (AI) has ushered in a new era of personalized content, making generic content marketing a thing of the past. The numbers prove the value of this shift: Investing in personalization can reduce acquisition costs by as much as 50%, lift revenues by up to 15%, and increase the efficiency of marketing spend by…

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Tenovos and MOJO Announce Strategic Partnership to Provide Personalized Marketing Operations and Media Content Solutions

MOJO Tenovos Partnership

New partnership to efficiently build targeted user experiences for content use cases of global marketing, sales and product teams, agencies and service partners (New York) May 21, 2019 – Tenovos and MOJO today announced a strategic partnership to provide program management and personalized marketing capabilities leveraging Tenovos’ content-focused, cloud-native Global Marketing Supply Chain™(GMSC) platform. MOJO…

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Stibo Systems and Tenovos Join Forces to Drive High-Quality Content and Speed Time-to-Market Across the Creative Value Chain

Stibo Tenovos Partnership

Integrated solutions compile vast volumes of content into “golden records” of product data (Atlanta and New York) May 1, 2019 –Tenovos and Stibo Systems today announced a strategic global partnership formed to deliver new levels of quality, efficiency and visibility for organizations managing vast volumes of digital content and complex product data for diverse distribution channels.…

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Tenovos Appoints Accenture Alum Faith Robinson as Vice President of Marketing and Strategy

Faith Robinson Tenovos

Company strengthens leadership team to develop and advance marketing strategies and partnership alliances to further establish global marketing supply chain footprint (New York, NY) April 29, 2019—Tenovos, a provider of the first content-focused, cloud-native Global Marketing Supply Chain (GMSC) platform for the enterprise, today announced the appointment of Faith Robinson as Vice President of Marketing…

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5 Steps to Supercharging Your Content Marketing Efforts

Content Marketing and the Creative Value Chain

If you’re like nearly 90 percent of today’s digital marketers, you’re prioritizing around content marketing this year. You also know content marketing today requires engaging, rich, personalized campaigns to cut through the clutter. You might even work with some of the most brilliant digital marketing masterminds to create perfectly targeted campaigns. But that’s only half…

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