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Posts Tagged ‘Marketing Platform’

The Role of Artificial Intelligence in Personalized Content

Artificial Intelligence

Artificial intelligence (AI) has ushered in a new era of personalized content, making generic content marketing a thing of the past. The numbers prove the value of this shift: Investing in personalization can reduce acquisition costs by as much as 50%, lift revenues by up to 15%, and increase the efficiency of marketing spend by…

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Tenovos and MOJO Announce Strategic Partnership to Provide Personalized Marketing Operations and Media Content Solutions

MOJO Tenovos Partnership

New partnership to efficiently build targeted user experiences for content use cases of global marketing, sales and product teams, agencies and service partners (New York) May 21, 2019 – Tenovos and MOJO today announced a strategic partnership to provide program management and personalized marketing capabilities leveraging Tenovos’ content-focused, cloud-native Global Marketing Supply Chain™(GMSC) platform. MOJO…

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Stibo Systems and Tenovos Join Forces to Drive High-Quality Content and Speed Time-to-Market Across the Creative Value Chain

Stibo Tenovos Partnership

Integrated solutions compile vast volumes of content into “golden records” of product data (Atlanta and New York) May 1, 2019 –Tenovos and Stibo Systems today announced a strategic global partnership formed to deliver new levels of quality, efficiency and visibility for organizations managing vast volumes of digital content and complex product data for diverse distribution channels.…

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5 Steps to Supercharging Your Content Marketing Efforts

Content Marketing and the Creative Value Chain

If you’re like nearly 90 percent of today’s digital marketers, you’re prioritizing around content marketing this year. You also know content marketing today requires engaging, rich, personalized campaigns to cut through the clutter. You might even work with some of the most brilliant digital marketing masterminds to create perfectly targeted campaigns. But that’s only half…

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Timing is Everything – And It’s Time To Shift the Digital Media Supply Chain

Personalized Content

Personalization is a hot topic of discussion among enterprises where demand for rich content and integrated marketing technologies are exposing deficiencies in existing systems and processes in the modern-day digital media supply chain (DMSC). Let’s take a look back for a second. Digital Media Supply Chain Evolution At-A-Glance Ten years ago, cloud technology enabled the…

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DAM Chicago Validates Tenovos’ Global Marketing Supply Chain Approach

Tenovos at DAM Chicago

DAM Chicago (#DAMCHI) event was a great success for Tenovos. We had the opportunity to have tremendous in-depth conversations with forward-thinking, enterprise CPG companies who are strategizing for long-term digital transformation of their MarTech ecosystems to enhance speed, productivity, flexibility and more importantly, content personalization. Todd Hufford, Director, Global Digital Operations, Enablement and Brand Protection…

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