DAM Chicago (#DAMCHI) event was a great success for Tenovos. We had the opportunity to have tremendous in-depth conversations with forward-thinking, enterprise CPG companies who are strategizing for long-term digital transformation of their MarTech ecosystems to enhance speed, productivity, flexibility and more importantly, content personalization.
Todd Hufford, Director, Global Digital Operations, Enablement and Brand Protection of The Kellogg Company, was one of the first speakers who presented an overview of their digital ecosystem, and how they are going about connecting content and data across their enterprise to get closer to their customers and drive business. Clearly huge achievements from their team over there, and it set the tone for the conversations we had throughout the day.
With these conversations came validation of our Global Marketing Supply Chain (GMSC) approach. The bread and butter of why we’re here: Leveraging modern cloud automation, micro-services, and hypergraph technologies to allow enterprises for the first time to seamlessly connect the dots and provide interoperability in the marketing ecosystem, at an affordable price point, to culminate a global view of content, process, and data that has never before been achieved.
Excitingly enough, our conversations shifted to the possibilities of us implementing project starting points to address specific, discreet marketing supply chain challenges that currently exist. As important, we identified these requests to be best described as change management workflows that will drive Tenovos moving towards achieving complete digital end-to-end enterprise transformation.
Artificial intelligence and machine learning remain prominent new technology discussions. We were able to present some of our practical machine learning use cases we’re bringing to market around data and automation and gained new insights and new business pains that we hadn’t yet considered.
Some of the best responses we heard were from creative operations, where leading executives working to both increase creative productivity and improve creative talent work satisfaction recognized where our GMSC platform serves both of those objectives. The day capped off with an F50 financial services company indicating they will be ready to slot our platform into their initiatives within 12 months; lightning speed for enterprise adoption at their level.
Grit and determination are the traits that create change for the better, and we will continue to support moving MarTech beyond traditional DAM systems to drive strategic value across the enterprise.
As a proud sponsor of #DAMCHI, we can’t thank everyone enough who stopped by our booth. We really enjoyed meeting each of you and appreciate the enthusiasm and support.
Read more about the Tenovos GMSC platform here or email us at email@example.com to schedule a demo.
Next stop, DAM San Diego! See you there!